Implicit Argument
This image creates an implicit argument for the hair product company Pantene. The woman in the picture has hair long enough to cover her whole body and the ad just features the product name, the rest is up to the audience to decide. The implied argument that Pantene is trying to make is that their Pro-V product will help hair grow long and healthy because the woman’s hair in the picture looks that way. They hope that the audience will see the picture, want the same results and buy their product. Although I think the message is clear in this ad, some issues can arise when using implicit arguments. Not all people may understand or connect the image with the idea that the product will product those results. Basically not everyone will get the right message from the ad and therefore it will be ineffective for the company.
Explicit Argument
This image uses an explicit argument to sell the product. Garnier effectively uses the image to show the results of their hair product but, unlike the Pantene ad, this ad also uses words to verify their image and create a stronger argument. You can see by the image that this product is advertising long, strong hair because the long braid is wrapped around the bottle as if she is pulling it in with her hair and then the words verify what the audience is seeing. This type of argument is usually more effective because the viewer is not forced to create their own opinion about what the product will do, the advertisement says it all.
Jordan 